We are seeking a talented Content Strategist who is also an effective copywriter to join our creative team. The ideal candidate will be responsible for developing and executing comprehensive content strategies while producing high-quality, SEO-optimized copy for various brands. You will collaborate closely with clients and internal teams to ensure that all content aligns with brand objectives and engages audiences effectively.
Key Responsibilities:
Content Strategy Development
- Develop and implement content strategies that align with client goals and target audience needs.
- Conduct market research to identify trends, audience preferences, and competitive landscape.
- Create editorial calendars and content plans that ensure timely delivery of content across multiple channels.
Copywriting
- Write compelling copy for various formats, including website content, blog posts, social media, email campaigns, and marketing materials.
- Adapt tone and style to suit different brands while maintaining brand voice consistency.
- Collaborate with designers and other team members to create cohesive content that enhances visual storytelling.
SEO Writing
- Utilize SEO best practices to optimize all written content for search engines while ensuring readability and engagement.
- Conduct keyword research to inform content creation and improve organic search visibility.
- Monitor and analyze SEO performance metrics to refine strategies and improve rankings.
Performance Analysis
- Analyze content performance using analytics tools to measure engagement, traffic, and conversion rates.
- Prepare reports on content effectiveness and provide actionable insights for continuous improvement.
- Stay updated on industry trends and emerging technologies to enhance content strategy.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content strategy, copywriting, or digital marketing.
- Strong understanding of SEO principles and experience with keyword research tools (e.g., Google Analytics)
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Strong communication skills and the ability to collaborate effectively with clients and team members.
- Able to work onsite at our McKinley Hill Campus