Job description
We are looking for an experienced PR and Events Manager to oversee our public relations initiatives and manage our events from conception through to completion. The ideal candidate will be a creative thinker with excellent communication skills and a proven track record of executing successful PR campaigns and events.
ESSENTIAL FUNCTIONS
- Develop PR plan including strategy, goal, budget and tactics
- Develop media relations strategy, seeking high level placements in prints, broadcast and online media
- Coordinate all public relations activities
- Leverage existing media relationship and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on quarterly basis
- Evaluate opportunities for partnership, sponsorships and advertising on an on-going basis
- Direct social media team to engage audiences across traditional and new media
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Manage crisis communications in coordination with Executive CommitteeEvents
- Plan event from start to finish according to requirements, target audience and objectives
- Come up with suggestions to enhance the event’s success
- Prepare budget and ensure adherence
- Source and negotiate with vendors and suppliers
- Produce post-event evaluation
REQUIREMENTS
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
- Proven experience in PR and event management, with a minimum of five years in a similar role.
- Strong understanding of PR principles, media relations, and event planning best practices.
- Excellent written and verbal communication skills, with the ability to craft engaging content and pitches.
- Exceptional organizational and project management abilities, with a keen attention to detail.
- Creative thinking and problem-solving skills, with the ability to develop innovative PR and event concepts.
- Proficiency in PR and event management software/tools is a plus.
- Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
- Able to work onsite at our McKinley Hill campus